The book · Andrew Brümmer

Grow teams that want to work with you.

The Power of Heart, Trust, and Intent in Leading Teams.

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Who should read it

Is this you?

A founder at his desk late, hand over his eyes — The founder who has become the bottleneck in their own business, and knows it.

A leader sitting apart while her team talks among themselves — The manager with great people who can’t work out why the team isn’t firing.

A team listening closely to one colleague — The leader who wants a different relationship with their team, without giving up authority to get it.

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How much of your team’s work still runs through you?

Fourteen questions from the leader seat, scored against the eight dimensions of the book. Nothing is saved.

Take the snapshot

What this book actually is

Not a theory book. An operating manual.

Written from 20 years of running teams, not from reading about them.

It is built on three disciplines: Heart, Trust, and Intent. Underneath those sit 32 characteristics of magnanimous leadership. Each one is documented, illustrated, and given a “Making It Real” section that shows exactly how Andrew applied it. The wins. The places he got it wrong. What he would do differently now.

It is designed to be marked up, argued with, and returned to.

Three disciplines

Heart

Showing up with the full depth of your humanity; not the armoured version your role trained you to perform over years of having to be the strongest person in the room.

Trust

Building the conditions where honest things can be said and heard without the relationship breaking. Most senior leaders have not experienced this since before they had a title.

Intent

Knowing why you lead the way you do; and whether that intention is actually serving the people you are responsible for, or serving the version of yourself that learned to survive.

See all 32 characteristics

Each characteristic has its own chapter, and its own page in the online reader companion. Be Loved and Be Loving are two different things, and each gets its own.

Be Apologetic
Be Authentic
Be Available
Be Aware
Be Brave
Be Clear
Be Confident
Be Consistent
Be Deliberate
Be Empathetic
Be Fair
Be Gentle
Be Graceful
Be Human
Be Inspirational
Be Intentional
Be Interested
Be Kind
Be Loved
Be Loving
Be Open-Minded
Be Passionate
Be Patient
Be Persistent
Be Predictable
Be Present
Be Purposeful
Be a Servant
Be Sincere
Be Transparent
Be Understanding
Be Vulnerable

Every chapter has a QR code in the print edition that opens the reader companion: leaders who lived the trait, and talks worth your time.

What readers are saying

An insightful read for entrepreneurs and leaders.

“It is not about being perfect. It is about being real. And being kind, without ever backing down from accountability.”

Avinash Ahuja · Amazon, Kindle

A daily digestif for students, grads, and executives alike.

“Setting aside a few minutes every day to digest a concept and then reflect on it, before starting the next, could be quite powerful.”

Cory · Amazon, Paperback

Open up a new leaf.

“A powerful reminder of how to bring leadership teams onto the same page, so that they can turn the page.”

puckling · Amazon, Kindle

Work with Andrew on it.

Assessment · $7,495

The Leadership Gap

How you believe you lead, beside how your team experiences it. Two accounts of the same ninety days.

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Coaching · first call free

One-to-one

For founders and leaders who carry things they cannot say in the room.

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Keynotes and workshops

Your whole team

Teams that run on trust, not tension or micro-management.

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Get the book

Read it. Mark it up. Argue with it.

Morgan James Publishing · 2025 · Softcover 979-8-9922772-2-7 · eBook 979-8-9922772-3-4

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Coming next

The Leading Magnanimously course.

Andrew is building a course from the book. Leave your name and you’ll hear first when it opens.